Apple’s RED for a Good Cause

Apple donates 100% proceeds on RED products.

For 14 years, Apple has partnered with RED to raise almost $250 million in donations that fund HIV/AIDS treatment programs.
Recently, RED and Apple have raised money that goes toward Covid-19 research; but now Apple announced that 100% of the money raised by RED products would go to fund the Global Fund’s COVID-19 response.
Before donations used to be small, undisclosed percentages of the products – it is now a full 100%.
These new proceeds are important news for customers looking to buy an Apple product because not only will they get an excellent RED colored product, but they will be donating to a leading cause. The 100% donation pledge Apple made lasts up until June 30 presently.